Ray 3 AI

Quick info

Pricing: Freemium
Categories: Video generation Marketing
Last updated: Apr 21, 2026

Description

Ray 3 is Luma's first Video AI for Reasoning, designed to produce videos in true EXR 10, 12, 12, 12, and 16-bit HDR formats, making it suitable for high-end film and advertising projects. It offers intelligent creation processes, including visual reasoning and HDR generation. Ray3 understands creative intent through advanced reasoning, interprets prompts with nuance using Chain of Thought, and allows users to export videos in 16-bit HDR or as EXR frames for professional workflows. It features state-of-the-art visual intelligence, including 16-bit HDR generation, Draft Mode for faster iteration, visual annotation, and advanced physics simulations for superior realism and character consistency.

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